The essence of the story of Faust is simple: He is a man who sells his -future- soul to the devil in return for short term gain, for riches “now”. But years later, the devil comes to collect his prize.
Here’s a modern allegory.
In 2015 -or thereabouts- many of the mainstream media (MSM) outlets were facing dire times. Social media were taking over much of their readers’ attention, their ad revenue plummeted, and they didn’t have big stories to tell that would revert that trend. Things did not look good for the survival of CNN, New York Times or MSNBC. The Washington Post suffered the same problems, but they were owned by the world’s richest man.
And then the salvation presented itself on their doorstep in the form of Donald Trump. It’s not something they planned for, it just happened; it even took them a while to figure it out, but once they did, they went for it headfirst and all-in. How could they not? They were dying. Their finance departments told them anything negative about Trump was selling like hotcakes. And Trump willingly added to the fire.
The MSM made a Faustian pact with the devil (through his messenger Mephistopheles) for survival. And that devil was not Donald Trump, they never signed a deal with him, the devil disguised himself in the shape of clickbait, which very much has the devil’s signature, since it required them to do their “reporting” based on promoting hatred, conflict, division, anger, negativity, bitterness, resentment. All of which sells. Like nothing else. You don’t get people’s attention with happy stories, you get it by making them angry.
Not that the devil didn’t appreciate, and promote, the fact that they presented Trump as him, mind you. Indeed, disguise is the best trick of all, because it makes people fail to recognize him. But yes, you have to wonder when the devil will come for his payment, when he will come for their souls, as he comes for Dr. Faust’s in the original story. Because they’ve sold them alright, they traded their future souls for riches in the present.
Not that anyone would ever acknowledge that while they do. Faust is just a metaphor, an allegory, after all. But even if they don’t, we still can. And they’re not going to stop doing it. They will come after Trump with all they can think of, because for now, he’s still their meal ticket.
So there will be much attention for the next impeachment attempt, which may be the first one that tries to impeach someone who’s already left office, and they’ll bleed it for all they got, aided and abetted by the Democratic party. There will be a ton of lawsuits as well, Trump will be dragged from courtroom to courtroom. They all smell blood in the water. They want him humiliated, they want him bankrupt. And above all, they desperately want clickbait.
They’ll go after all other Republicans they can as well, and the ones who once supported Trump are easy pickings. They won’t stop until there’s no GOP left. Yeah, yeah, the spoils of war and all that. There’s something to say for leaving a system intact that at least appears to allow room for more than one point of view, but, you know, feeding frenzy.
The Dems, while clamoring for diversity, intend to leave only those people standing who agree with their ideas, so in reality that diversity only refers to skin color, gender, sexual orientation. Not to what you think. Y’all have to think what they do, or else. Not that they themselves all think the same, mind you, there’s miles between Biden and AOC, Hillary and Kamala, but you’ll be told about that later. First, the division.
Praising Biden will work for a little while, but only as long as you can compare him favorably to Trump. Once Trump exists stage left, there will be an enormous void that none of the parties involved, the Dems, the media, US intelligence, know how to fill. And that’s where things will get dangerous. What will they feed their clickbait hunger with? War? Russia, China, Syria, Iran?
The easy part: the media can lock themselves up in their echo chambers, provided they tempt enough people to go with them. Clickbait made sure they did. The hard part: they lost half their potential audience. But clickbait made sure the half they still had, paid three times as much attention. The hardest part: the MSM will no longer be seen as reliable news sources, or reliable only for half the population. How do they regain that audience?
They can’t turn on Biden, or Kamala, or Obama or HIllary. Those are all part of the deal that brought us Russiagate, Mueller, the Steele dossier and impeachment 1.0. All entirely empty hollow stories, ergo: ideal for generating clickbait. So who will they turn on once they’re done with Trump? They can’t risk creating sympathy with the Donald either, so making him the underdog is risky.
If we follow the Faust analogy, the obvious question becomes: how are the media going to save their souls? Interestingly, there are different versions of the story. The original German folk legend is from about 1500. The first written version, from Shakespeare contemporary Christopher Marlowe (some say Marlowe IS Shakespeare), from about 1600, Goethe’s Faust from 1800. “In the early tales, Faust is irrevocably corrupted and believes his sins cannot be forgiven; when the term ends, the Devil carries him off to Hell.”
But Goethe changed this. His Faust “ends with the titular character evading damnation and finding redemption in God’s grace and love for other people, with Mephistopheles losing his hope of attaining Faust’s soul. Ultimately, Faust goes to Heaven, for he loses only half of the bet. Angels, who arrive as messengers of divine mercy, declare at the end of Act V: “He who strives on and lives to strive / Can earn redemption still” (V, 11936–7).”
It is Gretchen, a young girl “debased” by Faust, whose purity and forgiveness ultimately salvages him. In the context, it is suggested she perhaps stands for all of womanhood. We’re in an allegory, after all. Ergo, the media will have to earn redemption “through God’s grace, divine mercy and their love for other people.” And whatever that may be, it sure sounds like the opposite of clickbait. Or the devil will come to carry them off into Hell. And all this time they made you believe it was Trump who was Mephistopheles.
It will be interesting to watch. How will they save their souls, their integrity, their credibility, their revenue? Or will they be dragged into Hell never to be heard from again?
Selling your soul, your integrity, never comes cheap. The MSM are about to find that out, as are the social media giants who pretend to have the authority to decide who can speak and who must be silenced in a world that until recently hailed free speech.
Or we can just lose it all, and obey our new masters. Mephistopheles would be so delighted if we do.
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